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Everything You Need to Know About Makeup Primer

Everything You Need to Know About Makeup Primer

Makeup primer is one of the most integral components of our long-wearing beauty routine. This is our in-depth guide to the art of primer.

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If youโ€™re building out a capsule collection of makeup products for everyday wear, youโ€™ve likely encountered a makeup primer or two. Maybe youโ€™ve seen mattifying primers, pore-refining primers, and extra-hydrating ones. But what do they do? The best way to explain face primer is to use the analogy of painting at home: would you ever go in with a coat of fresh paint without applying a high-quality primer? Unlikely - if you want it to apply smoothly and last. We pride ourselves big time on the formulation and efficacy of IT Cosmeticsโ€™ makeup products, from primer to concealer (and all steps between).

What is Primer?

Designed to sit under your base makeup, but over your moisturiser and SPF, face primer is built to create a smooth canvas for the rest of your products. Its purpose is to generate a lasting complexion, smooth out fine lines, hydrate and allow makeup to stay looking flawless for longer. Below are the varied types of formulations youโ€™ll find on your quest for the perfect prime:

  • ๏ปฟHydrating primer: Designed to nourish and moisturise the skin, this face primer will reduce the chance of โ€˜flakyโ€™ appearing base makeup. Nice.
  • Colour-correcting primer: This makeup primer may be green in hue, designed to counteract redness or discolouration in your skinโ€™s natural undertones.

What Does Makeup Primer Do?

Maybe youโ€™re brand new to makeup primer and are unaware of its desired effects, or havenโ€™t ever stuck to using one consistently. The active step of priming the face might not look like itโ€™s doing much at first. Why? Because itโ€™s usually a translucent product that seamlessly blends into the skin like a moisturiser. What you will see later on โ€” after application of foundation and concealer and cheek products โ€” is your makeup appearing fresher after lengthy wear times. Face primer locks and seals makeup, creating a barrier between your pores and face base products. It can be used to illuminate, blur, smooth or mattify the skin, depending on what your particular skin type needs. 

What To Pair Primer With

We recommend pairing your IT Cosmetics Your Skin But Better Primer with coverage-giving products like the Your Skin But Better Skincare + Foundation, our famous CC+ Creams, or our Bye Bye Under Eye Concealer.

Your Skin But Better CC+ Cream SPF 50

Your Skin But Better CC+ Cream SPF 50

Old price New price A$73.00
Bye Bye Under Eye Concealer

Bye Bye Under Eye Concealer

Old price New price A$52.00

What Happens If You Don't Use Makeup Primer?

Makeup primer is like insurance for your makeup application, prepping the skin for enduring wear. But do you need primer for makeup, really? Well, it all depends on your intentions for wear and your skin type. Perhaps youโ€™re after a makeup look to last through a long day at work, or from day-to-night events. Face primer is going to boost the wear-time of your expertly-applied makeup, allowing it to appear fresh and full-coverage for longer. You may also notice that sans makeup primer, youโ€™re more prone to clogging of pores and thus an increase of blemishes due to the lack of a barrier between the skin and foundation.

Can You Wear Makeup Primer Alone?

Whether youโ€™re skipping foundation in favour of a light layer of concealer, or going completely makeup-free, face primer can still serve as a smoothing and pore-minimising step in your makeup look. They can be conducive to that covetable โ€˜no-makeup makeupโ€™ aesthetic, blurring the skin subtly, providing additional hydration, and neutralising redness in the skin.

The Benefits of Makeup Primer

IT Cosmeticsโ€™ Your Skin But Better Primer+ is our hero makeup primer for longevity of wear and a beautiful skin finish. So, if youโ€™re still wondering โ€˜what does makeup primer do, exactly?โ€™, this core collection product will show you in real-time. Crafted for every skin texture and type (including the sensitive ones!), this clever concoction paves a smooth canvas for base makeup to grip on to. We call this our All Day Grip Technology.

Some of the core benefits of It Cosmeticsโ€™ Your Skin But Better Primer+ are:

  • All Day Grip Technology
  • Suitability for all skin types 
  • Plays well with sensitive skin 
  • Oil-free formula
  • Minimises pores, fine lines and wrinkles
  • Extends your makeup wear-time (to avoid touch-ups!)
  • Made cruelty-free
  • Hydrates and nourishes the skin
Your Skin But Better Makeup Primer

Your Skin But Better Makeup Primer

Old price New price A$72.00


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