
IT stands for "Innovative Technology". ITs in our bones.
OUR MISSION is to make the world more beautiful β through our products, through our actions and through our beliefs. We believe that everyone is beautiful and deserves to feel it!.
We work with plastic surgeons and dermatologists to create skin-loving products that deliver real results

itβs problem solving!
With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

itβs skin loving!
Every IT Cosmetics formulaβwhether itβs makeup or skincareβis made with skin-loving ingredients that nourish all skin types, even the most sensitive.

itβs developed with plastic surgeons & dermatologists.
They're our advisory board! Using their expertise, we create problem-solving products that give you real results.

itβs our story!
Founder, Jamie Kern Lima, couldnβt find products that solved her beauty concerns, including sparse brows and redness, so she partnered with plastic surgeons and dermatologists to create them. Discover how IT Cosmetics has grown into the global brand it is today!