Main content

Brow Power Eyebrow Pencil

Universal Shade - Budge-Proof - Natural-Looking

Our award-winning brow pencil, for absolutely killer brows every time! Featuring an exclusive ova ... Read full description

Loading...

Brow Power Eyebrow Pencil

Old price New price A$42.00
My wishlist
or 4 instalments of A$10.50 by Afterpay Learn more

Our award-winning brow pencil, for absolutely killer brows every time!

Featuring an exclusive oval tip that mimics the look of real hair, Brow Power adjusts to your eyebrow colour based on pressure and also works to completely cover grey. The budge-proof formula ensures natural-looking brows that last, while the built-in spooley brush does the work for you to create polished perfection. IT truly is your brows, but better!

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.

Just remember: The harder you press, the deeper your colour! So if your eyebrow colour is on the lighter side of your shade family (platinum blonde, for example), you’ll want to apply the shade using softer strokes. If your hair colour is jet black, you’ll want to apply the shade using harder strokes.

•    Our best-selling, award-winning brow pencil mimics the look of real hair
•    Budge-proof formula adheres to skin for the look of natural eyebrows that last
•    Universal shade transforms to all hair colours based on pressure
•    Brow-enhancing biotin, saw palmetto and antioxidants

Ingredients

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Key Ingredients:

•    Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
•    Saw Palmetto: A plant extract that conditions skin and promotes stronger-looking hair.
•    Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.

Full Ingredient List:
HYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CERA ALBA/BEESWAX/CIRE D'ABEILLE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).

FIL CODE: D252208/1

To create your most beautiful, natural eyebrows, follow these easy-to-remember tips:

(1) The start of your eyebrow should line up directly with the edge of your nose;
(2) Your eyebrow arch should align to the outer edge of your iris, and
(3) The end of your eyebrow should line up with the outer corner of your eye!

CLINICAL RESULTS

EASY, SMUDGE-PROOF BROWS

96% say it was easy to apply**

100% say it did not smear or smudge**

*Results observed in a clinical study
**Individual results may vary

100% say it gave their brows more volume**

100% say it covered sparse areas**

*Results observed in a clinical study
**Individual results may vary

IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS

Dr Dara Liotta holding a Brow Power Eyebrow Pencil

“As a plastic surgeon, I hear a lot of brow concerns because our eyebrows really frame our face. That’s why I love Brow Power Eyebrow Pencil! It makes getting full, natural-looking brows easy in just 30 seconds. Plus, its formula has biotin, an ingredient known to help nourish the hair follicle!”


Dr. Dara Liotta, Plastic Surgeon
IT Cosmetics Advisory Board Member

MEET OUR BOARD

You May Also Like

For the best experience, please turn your device