Mascara

Say Hello to Defined & Lengthened Lashes with Zero Clumping, Every Time! 

Say hello to defined and lengthened lashes with zero clumping, every time! Our IT Cosmetics mascara achieves the perfect lash effect, and is suitable for those with sensitive skin. Complete your makeup look with just a few swipes of our mascara, for full and flirty lashes that command attention all day long.

Whatever your lash goals, our mascara makeup will get you there. Are you after length, or more focused on volume? Many mascara’s offer one solution only - but our unique, multi-use products simplify any makeup routine with personalised results. Our buildable mascara products are both a volume mascara and long lash mascara all in one. For a defined and natural look, just swipe IT Cosmetics mascara along the length of lashes a few times. For voluminous lashes that bring a bold effect, build your application from base to tip. Once your lashes are curled and set, our waterproof formula will keep your lash look in place all day. 

Developed by dermatologists, our mascara for sensitive eyes supports and protects those that experience sensitivity in skin through a nourishing formula. If you’ve struggled to find a mascara that doesn’t irritate the skin around your eyes, look no further. Our skincare-infused makeup uses skin-loving ingredients that enhance your beauty from within, without redness or irritation.

Whether you’re after a bold or flirty look, beautiful looking eyes are guaranteed with our mascara. Pair it with our budge-proof eyebrow makeup for stunning eyes that go from day to night. 

Full-bodied lashes are the finishing touch that completes any makeup look. Achieve individually defined lashes with length and body in one step, any time of day. 

Shop our innovative IT Cosmetics mascara makeup products here.