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Explore our tailorable foundation cream for a flawless skin tone that lasts.

Foundation is the base for your concealer and the rest of your makeup, and our hydrating formulas will do all the work for you. Whether you’re looking for medium to fuller coverage, our high coverage foundation is buildable and available in natural, matte and radiant finishes. 

IT Cosmetics foundation is suitable for all skin types and available in 40 ‘your skin but better’ shades. Our inclusion of transformative and nourishing skincare ingredients in our foundation formulas brightens your skin from within, so that your glow is your own. 

We want you to love who you are, so our confidence building range of colour correcting foundation works to improve the healthy appearance and strength of your skin. Packed with loving and nourishing vitamins and moisturising formulas, this hydrating foundation reduces dullness, dryness and signs of ageing like fine lines and wrinkles, while boosting plumpness and brightness in skin, for a radiant, full-faced finish. After two weeks of wearing IT cosmetics foundation, you’ll experience smoother skin and a visibly refined texture.

Know that you can step into each day without your makeup transferring, fading, or drying out, by using a foundation cream that’s infused with boosting ingredients. Pore refining and glow-giving, our foundation protects and prevents tired looking skin.

IT Cosmetics foundation is the true-wear blend you’ve been waiting for. The path to perfect skin begins with the right base – shop our foundation cream for radiant confidence, in your own skin.