
Foundation Makeup
Discover your best IT Cosmetics foundation! Choose from sheer or medium-to-full coverage foundations in buildable formulas. Packed with skin-loving ingredients and available in natural, matte and radiant finishes, ITβs your perfect coverage!
Your Skin But Better Foundation + Skincare
Hydrating Foundation | Lightweight | Medium Coverage | Hyaluronic Acid
Your Skin But Better CC+ Cream SPF 50
7 Products In 1 - Flawless Coverage - Natural Finish
Your Skin But Better Oil-Control Matte CC+ Cream SPF 40
Matte Finish - Oil Control β Full Coverage
Mattified & Refined CC+ Cream Bye Bye Oily Skin Bundle
Combat the appearance of oily skin by mattifying your finish and refining pores.
Your Skin But Better CC+ Airbrush Perfecting Powder
Compact Powder Foundation | Sheer-To-Full Coverage
THE EDIT BEAUTY BLOG
How to Choose Foundation For Your Skin Type
We show you the best tips for determining your undertone and skin type, so that you can find the best IT Cosmetics foundation formula and shade for you. Read on to find the perfect makeup foundation. Your makeup routine will thank you for it!
Related Categories
IT Cosmetics Foundation Makeup
Foundation is the base of a flawless makeup look, so itβs important to choose one that enhances your natural beauty. IT Cosmetics hydrating foundation is suitable for all skin types and is available in 40 perfect match foundation shades that deliver a βyour skin but betterβ result. Our hydrating foundation formulas contain nourishing skincare ingredients that brighten the skin from within so your glow is all your own. Whether you're looking to even out your skin tone with a boost of medium coverage foundation or opting for a full coverage look, our high coverage foundation range is buildable and available in natural, matte and radiant finishes to suit your preference.
IT Cosmetics Skincare Foundation
A foundation makeup and skincare product in one? IT Cosmetics has you covered. We want you to love who you are, so our confidence building range of colour correcting foundation works to improve the healthy appearance and strength of your skin. Packed with loving and nourishing vitamins and moisturising formulas, our hydrating foundation reduces dullness, dryness and signs of ageing like fine lines and wrinkles, while boosting plumpness and brightness in skin, for a radiant, full-faced finish. After two weeks of wearing IT cosmetics foundation, you'll experience smoother skin and a visibly refined texture.
Makeup Foundation For Confident Skin
Have confidence as you step into each day knowing your foundation makeup won't fade, transfer or dry out. Boosted with enriching ingredients, IT Cosmetics foundation is pore refining and glow-enhancing while protecting and preventing tired-looking skin. IT Cosmetics foundation is the true-wear blend you've been waiting for. The path to perfect skin begins with the right base β shop our foundation for radiant confidence, in your own skin.
How To Wear IT Cosmetics Foundation
After cleansing and prepping your skin with a moisturising day cream, apply a primer all over the face and allow to sink in.
Next, apply 2 pumps of your new favourite foundation to the face, using your Heavenly Luxe Complexion Perfection Makeup Brush #7 to blend and buff the product to your desired coverage level.
Continue the remaining steps of your makeup routine, including concealer, powder, blush and bronzer before setting it all in place with a makeup-extending setting spray for a perfect makeup look that won't budge!