
LINES AND WRINKLES
Discover products designed to address signs of aging like fine lines and wrinkles. Shop serums & makeup that deliver deep hydration and plump your skin for a supple, younger-looking appearance. Plus, find your perfect shade of anti-aging foundation that delivers flawless coverage and wonβt settle into lines or pores!
Bye Bye Lines Hyaluronic Acid Face Serum
Plumps & Smooths - Anti-Ageing - All Skin Types
Your Skin But Better CC+ Cream SPF 50
7 Products In 1 - Flawless Coverage - Natural Finish
Plumped Skin CC+ Cream Bye Bye Bundle
Restore or ensure visibly plump and smooth skin with this skincare & makeup duo.
Your Skin But Better Oil-Control Matte CC+ Cream SPF 40
Matte Finish - Oil Control β Full Coverage
Confidence in an Eye Cream Peptide Eye Cream
PEPTIDES EYE CREAM | VEGAN | ANTI-FATIGUE BENEFITS
Confidence in an Eye Cream
Hydrating & Firming - Colour Correcting - For Dark Circles
THE EDIT BEAUTY BLOG
HYALURONIC ACID - THE ANTI-AGING INGREDIENT
Among the many hyaluronic acid benefits for skin is its role in anti-aging. The ageing appearance of skin is linked to a loss of moisture β giving hyaluronic acid the role of both adding and retaining it.
Discover more about hyaluronic acid and it's other benefits.
From Cream For Wrinkles, to Foundation For Wrinkles, All Our Products Are Formulated To Help Replump Skin.
Fine lines and wrinkles are common skin concerns that make up 2 of the top 5 visible signs of ageing skin. Discover our wide range of IT Cosmetics skincare and makeup products.
So, what is the difference between fine lines and wrinkles? These two terms are often used interchangeably, but itβs worth understanding the difference between the two. Fine lines and wrinkles both happen for the same reason, namely that skin loses collagen and elastin as we age. This process combines with decades of facial expressions to create visible lines and wrinkles where our skin naturally moves or folds. Fine lines (also known as face lines) are very thin and superficial. As one of the first signs of visible skin ageing, they may even be difficult to see unless youβre looking carefully. Over time, fine lines can develop into deeper furrows known as wrinkles set deeper within the skinβs layers.
On the makeup side of things, our foundation formulas are smooth, buildable and wonβt settle into fine lines! These foundations for wrinkles are designed for all skin types including mature skin with fine lines and wrinkles. These foundations provide flawless coverage to blur the appearance of lines and make your skin look younger. Our foundations are also enriched with anti-ageing ingredients, so they take on a dual purpose to act like anti-wrinkle minimising skincare.
On the skincare side, our award winning anti-ageing face and eye moisturisers do the work to make you skin look smoother with less noticeable fine lines and wrinkles. Our IT Cosmetics range of targeted skincare covers everything you need to create a skincare routine featuring creams, serums for wrinkles and more. Each product delivers deep hydration to plump your skin for a smoother, younger looking appearance.