HYDRATING MAKEUP

Hydrating makeup is formulated with ingredients that help to attract and retain moisture in skin. Unlike regular makeup, IT Cosmetics hydrating makeup is infused with skincare ingredients like hyaluronic acid to nourish and replenish the skin while providing flawless coverage. Using nourishing makeup products can help to prevent dryness, flakiness and the appearance of fine lines, leaving your skin looking fresh, dewy and well-hydrated.

Yes, hydrating makeup can benefit all skin types, including dry, normal and even oily skin. If you have an oilier complexion, look for hydrating makeup that uses lightweight or oil-free formulas like the Your Skin But Better Oil-Control Matte CC Cream SPF 40. For dry skin types, look for makeup products that promote a dewy finish, like the Your Skin But Better Illumination CC+ Cream SPF 50.

Hydrating makeup is formulated to achieve a natural, dewy glow rather than shine. Healthy, hydrated skin will reflect light and give skin a subtle luminosity. However, if you have oily skin you may want to choose hydrating makeup products specifically designed for your skin type, like oil-free or mattifying formulas. Additionally, using a setting powder like the Bye Bye Pores Pressed Loose Powder can help control excess shine and keep your makeup looking freshly-applied throughout the day.

We recommend always starting your makeup routine with hydrating skincare to prep the skin. The first makeup product you should apply is a makeup primer to create a long-lasting base for foundation. Then, apply your favourite CC Cream or foundation like the Your Skin But Better Foundation + Skincare to achieve a hydrated, radiant complexion. Use a concealer to cover any imperfections, and set your hydrating makeup with a powder like the Bye Bye Pores Pressed Setting Powder.